iPhrase Broadens Partner Program; Announces Support for Systems Integrators

One Step Platform Adds Value Through Expanded Revenue Opportunities and Customer Loyalty to the Online Channel

October 21, 2002

CAMBRIDGE, Mass., October 21, 2002 - iPhrase® Technologies, Inc., a leading provider of self-service search and navigation software for mission critical applications, today announced the addition of systems integrator support to its partner program. Systems integrators (SIs) can now generate new revenue by jointly marketing their business and consulting services with iPhrase's One Step™, the most accurate self-service search platform available. With iPhrase One Step, systems integrators can create additional value to each solution with an offering that drives loyalty to their customers' online channel, assists customer service representatives and enhances corporate intranets to improve employee efficiency and knowledge management in the enterprise. iPhrase SI partners can also use One Step to enhance the ROI of content management, CRM, portals and e-commerce solutions for existing and new clients. During the third quarter of 2002, iPhrase established SI partnerships with eForce, Organic, Digital@JWT, Blue Hammock and XTRON.

Today, enterprises make significant investments in their self-service systems to support online sales, marketing and customer service. According to Forrester Research, Global 3500 companies spend between $15 and $30 million a year to maintain their online presence. However, most are realizing a limited return on investment from these initiatives because users cannot find the information, support or transaction points they need to interact with the enterprise. As a result, they abandon the low cost self-service channel for a more costly touch point such as the phone, e-mail or even worse, stop doing business with the company. Systems integrators that implement portal and customer self-service applications have a unique opportunity to capture more of this business by addressing these problems through a partnership with iPhrase.

By integrating iPhrase One Step into self-service systems, SIs can deliver what enterprises are looking for today: technology investments that deliver true business value and return on investment (ROI). Implementing One Step allows systems integrators to offer their clients reduced costs associated with their customer service operations, increased revenue, improved employee productivity and improved levels of service.

"Our success helping leading Global 1000 corporations deploy portal and enterprise content management-based customer service solutions that provide them with the ability to support their customers over the complete customer life cycle will be further enhanced," explained John Hitchcock, vice president of marketing and alliances at eFORCE, a global fixed-price, fixed-time implementer of strategic information technology solutions. "iPhrase's sophisticated self-service and navigation software will give our joint customers the ability to improve their customer service metrics while at the same time lower their overall support costs."

Some of the features of the iPhrase Systems Integrator Program:

SI Partner Contact
An iPhrase Partner Alliance Manager will be assigned to work directly with you. This contact will assist you in understanding the Partner Program, manage your relationship with us, and be your advocate within iPhrase.

Business Planning
Mutual business success with our SI partners is greatly enhanced by defining simple but clear business plans that outline target markets, territories, goals, metrics, joint marketing and sales efforts, and resource requirements.

SI Partner Co-Marketing
As mutually agreed upon, iPhrase and our SI partner will issue joint press releases and include partners in trade shows, webinars, seminars, industry events and direct mail campaigns.

Brand Marketing
To take advantage of iPhrase branding, we encourage our SI partners to use our logo in literature, direct mail and on web sites. The iPhrase partner logo will identify your organization as a member of the iPhrase Partner Program and highlight you as a trained and authorized partner.

Web Site Links
As an integration partner, iPhrase posts a description of the partner and a link to the partner's web site on iPhrase's corporate website.

Not for Re-sale Software
iPhrase will provide free copies of the One Step software at no charge for demo development and training purposes.

Joint Sales
iPhrase direct sales team will work directly with SI partners in their region to develop and pursue sales leads generated by iPhrase or by the partner to assist in the pre and post-sales effort.

iPhrase Sales Education Forum
The iPhrase Education team can schedule product education sessions for your sales and consulting organizations. iPhrase encourages SI partners to take advantage of our education programs. We believe that the better equipped our joint sales organizations are the greater our mutual success will be.

iPhrase Technical Training
SI partners will have the option to take advantage of all iPhrase product training courses from basic to advanced. iPhrase offers technical training for SI partners that wish to offer integration or customization services.

"With One Step in their arsenal of solutions, systems integrators can distinguish themselves from competitors in this tight economic market by offering a solid solution that yields a high return on investment," said André Pino, senior vice president of marketing, iPhrase Technologies. "The iPhrase One Step solution enhances self-service applications by delivering the most accurate search and navigation platform available. As a result, customers realize reduced support costs and increased revenue."

About iPhrase
iPhrase is the leading provider of self-service search and navigation software for mission-critical applications. iPhrase offers the patent-pending One Step platform, which combines natural language processing, multi-source retrieval, dynamic presentation and in-depth analytics to simplify access to high-value information. Through superior relevancy and usability, iPhrase One Step provides a powerful return on investment in critical applications at leading companies such as Charles Schwab & Co., Yahoo!, Gateway, LexisNexis, Lycos and TD Waterhouse.

iPhrase's investors include Charles River Ventures, Greylock, Reed Elsevier Ventures, RSA Ventures, Sequoia Capital, TD Capital Technology Ventures and Bain Capital. Founded by former MIT researchers and business leaders, iPhrase has offices in Cambridge, MA and San Mateo, CA. For more information, please visit www.iphrase.com or call 617/577-4300.